Case Studies : Facebook, Twitter, LinkedIn, Apple

About Course

• • Conducted by an instructor who worked in Sales Finance at Google, and set up Product Finance at Flipkart
  • Case studies of Apple, Facebook, Twitter and LinkedIn
  • In-depth analysis of the business models of these companies
  • Line-by-line walk through their financial statements and investor filings
  • Product choices - good and bad - made by these companies
  • Competitive analysis of each company: how they stack up in revenue, growth, profitability and valuation
   

Topics covered in this course

• Section 1: The Business of Technology
  	Lecture 1	The Business of Technology	03:36
  Section 2: Case Study: Apple
  	Lecture 2	The best reason to study Apple	01:40
  	Lecture 3	How Important is Apple?	03:59
  	Lecture 4	Perfect Competition: The Exceptions Prove the Rule	13:42
  	Lecture 5	The Digital Hub: iTunes + iPod	10:51
  	Lecture 6	On Tim's Watch: Apple Watch and Apple Pay	09:49
  	Lecture 7	How Big, How Far	03:50
  	Lecture 8	The Best of the Best	02:31
  	Lecture 9	Need Help Counting the Money?	11:38
  	Lecture 10	A Job for Jobs	01:56
  	Lecture 11	Apple Before the Second Coming	15:57
  	Lecture 12	Unbeaten, Unbeatable	11:13
  Section 3: Case Study: Twitter
  	Lecture 13	A Tale of two Twitters	00:41
  	Lecture 14	An Important Dichotomy	01:48
  	Lecture 15	Engagement Precedes Monetisation	07:50
  	Lecture 16	How does Twitter manage to lose so much money?	17:40
  	Lecture 17	How Big, How Far	02:10
  	Lecture 18	Twitter's Strange Life So Far	12:40
  	Lecture 19	The Characters in the Drama	05:32
  	Lecture 20	Toe-to-Toe	07:21
  Section 4: Case Study: LinkedIn
  	Lecture 21	LinkedIn: Network or Destination?	00:42
  	Lecture 22	Sum of its Parts	02:17
  	Lecture 23	Not a One-Trick Pony	12:19
  	Lecture 24	A Rare Success In China	03:24
  	Lecture 25	Drama-Free	03:50
  	Lecture 26	Social Network to Content Destination	05:30
  	Lecture 27	In Its Own Little Niches	08:03
  Section 5: Case Study: Facebook
  	Lecture 28	Facebook Rising	00:38
  	Lecture 29	Rockstar du jour	17:35
  	Lecture 30	A Profit-Machine Buys Growth	08:31
  	Lecture 31	Monetising in the US, Engaging in Asia	02:38
  	Lecture 32	Learning from mistakes: own and others	13:10
  	Lecture 33	Goldilocks	07:06

What you will get from this course?

• • Understand common business models in the tech industry
  • Spot trends, and possibly pick the winners and losers of tomorrow
  • Understand how we got to today - the key players, their successes, failures, strengths and weaknesses
  • Make sense, line-by-line of the financial statements and investor reports of tech companies

Who should buy this course?

• • Aspiring entrepreneurs - those who don't learn from history are condemned to repeat it
  • Engineers and product managers - folks with a strong understanding of product, now looking to get the business knowledge needed to build a business
  • Finance and business professionals - folks who get the business aspects, and are now looking to really understand product and technology

  What are the requirements?

  • Students should have heard of Apple, Twitter, Google, Facebook and LinkedIn and ideally should have used some of these companies products