Objective Marketing Aptitude

About the book

• • Marketing Aptitude is a must for any individual aspiring to secure job in a bank as almost all the banks include the marketing awareness section in the recruitment examinations. In view of the upcoming Bank PO and Clerk examinations like IBPS PO & Clerk, SBI PO & Clerk, LIC AAO, Railway Recruitment Exams, etc Arihant has come up with a revised edition of the highly popular Computer Awareness which is equally useful for IBPS, SBI (Bank PO & Clerk) and other banking & recruitment entrances. The book has been revised keeping in mind the recent pattern of banking examinations.
  • The book on computer awareness has been divided into 16 chapters namely Introduction to Marketing, Marketing Environment, Marketing Mix, Consumer Behaviour, Market Segmentation, Marketing Management & Planning, Product Life Cycle (PLC), Channels of Distribution, Pricing, Advertising, Personal Selling, Sales Promotion, Branding, Packaging & Labeling, Marketing Research, Consumer Protection and Modern Marketing System, each containing complete description of essential topics for better understanding.
  • Important Points have been covered in the boxes given in between the text. Practice Questions have been given after each chapter. Also detailed synopsis along with number of previous years’ solved questions has been given in the book. Marketing Glossary has been given at the end of all the chapters to help students understand the meaning of various marketing terms along with abbreviations used in the book. The book also contains 10 Practice Sets with their objective answers for self analysis and thorough practice. Also Abbreviations and Glossary have been covered at the end of the book.