Search Engine Optimisation (SEO) Video Tutorials

About SEO Video tutorial

• You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.
  
  An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
  
  This Video Tutorials is all about SEO ( search engine optimization ). In this SEO Video Tutorials you will get to learn and many aspects of site search engine optimization.

Topics covered in this DVD

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  • What is search engine optimization
  • Reading a search engine results page
  • How SEO affects your business
  • Setting SEO expectations
  • Why you need a keyword research plan
  • How to research keywords
  • Tools to help you analyze keywords
  • Keyword attributes
  • Keyword distribution
  • Ongoing keyword evaluation
  • Understanding content optimization
  • Recognizing different types of content
  • Optimizing textual page elements
  • Optimizing non-text components of a web page
  • Exploring the benefits of user-generated content
  • Interpreting the code behind web pages
  • Understanding how search engines index content
  • Working with canonical URLs and redirects
  • Leveraging microformats
  • Working with server-side factors
  • Overview of long-term content strategizing
  • Planning a successful content strategy and avoiding common mistakes
  • Defining your audience, topics, angle, and style
  • Understanding different types of content
  • Getting ideas for content
  • Promoting your content with social media
  • Measuring content performance
  • Building internal links
  • Building external links
  • Finding link-building opportunities
  • Measuring SEO performance
  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • Technical components of ecommerce
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences
  • Understanding local search
  • Understanding Google Local
  • Setting up and optimizing Google Local
  • Getting more reviews for your business
  • Optimizing your website for local search
  • The future of local search
  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Optimizing translated and localized content
  • Building links for an international audience
  • Avoiding pitfalls with international SEO
  • SEO Conclusion